Portfolio

Brand Platform — Aurora Labs

Positioning, messaging, and identity system enabling a premium launch across channels.

Growth Analytics — Finch Pay

Unified KPIs and automated reporting, surfacing insights that improved CAC by 18%.

Service Design — Northline

Mapped journeys and retooled ops to cut wait times 30% and lift NPS to 65.

Web Experience — BluePeak

High-converting site and content engine that tripled engagement across key segments.

Go-to-Market — Helios

Segmented value props, pricing, and launch plan that accelerated revenue by 42% QoQ.

Pricing Strategy — Vantage

Tested bundles and tiers to increase ARPU while maintaining top-decile retention.